About 5 years ago I had worked on a SEO program for one of my clients and I had achieved quite nice rankings for his keyword list in the generic search returns. He was happy with the increase traffic that I had generated for him, almost a 500% increase! Yet, here he was calling me on the phone wanting MORE!
I have found that when you perform for your clients and perform really well, it keeps them coming back for more. This is true in any business. So here I am on the phone, with this guy, his site is fully optimized, we’ve exhausted his keyword list…and he’s pushing me for more…of course I had the answer.
A Pay Per Click (PPC) program was the perfect answer for him and his web site.
PPC programs are advertising programs where you pay to have your mini add appear in the search engine results at either the TOP of the generic listing or on the right hand side of the search results page for your specific keywords (the ones you created yesterday). You are charged a fee every time someone clicks on your link and visits your site.
Google Adwords (http://adwords.google.com) is currently the major player in this area and I feel is the very best place to start playing around with PPC, however I want to save you some headache and dollars and give you some very specific tips on how to optimally use adwords to get the most bang for your buck.
The great thing about PPC is that it you see instant results. Once your set up your account, write your ad and choose your keywords, you can start generating paid traffic in minutes. Here are your action steps:
1. Head to http://adwords.google.com and set up your account
2. Write your Ad: Be Specific! choose one keyword from you list from yesterday and write a headline and ad that has that keyword in the healine and in the ad body.
3. Choose your keyword for the ad: make sure this is the same keyword that you put in the headline and the ad body.
4. Choose how much you are willing to pay per click and set your daily budget you are willing to spend each day and you are off!
PPC is one of the best ways to generate INSTANT traffic to your site within minutes if done correctly. For more information on PPC and how to use it to generate targeted traffic to your site, visit http://www.dynamicwebmarketingsecrets.com and get a copy of my book Dynamic Web Marketing Secrets!
Your friend and consultant
Author: Dynamic Web Marketing Secrets:
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