A lot of things go into the creation of an eye-captivating and user-friendly website such as its looks, navigation, performance and much other paraphernalia. The web designing personnel must see to it that the website they are going to create is easily searchable by almost all search engines, and should be easily accessible for customers.
Here are some tips that guide you to create a perfect website for your company.
1.) Thinking Of A Domain And Host:
The very famous domain names such as Google, Bing and the likes speak volumes because of their branding. The crucial thing that is required for the creation of the website is the domain name. Such a name should speak for the company you have built or are building.
Technical things such as a mixture of SEO, normal spelling, and the identity of the brand helps in getting the website located in various search engines. The more a company nurtures itself on the internet, the more customer base increases.
Before creating the website you must decide whether the site will be full of photos, videos, and other creative paraphernalia. You must check whether you need an individual technical team or a hosting company will provide the necessary support.
Traffic on the website is also a consideration. One should talk to the services provider regarding traffic. You should always maintain a backup of your website if anything untoward happens. Another thing of utmost importance is security. Ask for the various packages that these hosting companies offer, go through customer reviews and then only go forward with what you think is beneficial for your company.
2.) Backend Services:
You cannot possibly create an amazing website without well-functioning software which looks after your backend. Suppose you buy a brand new car with all the bling and accessories. This in terms of the website is the user interface of that website. The stronger the engine of your car, the better performance it will provide.
Accordingly, a backend of the website is like its engine. The more the power, the more the performance. Good backend services are required for your website to provide the best performance to customers. There are various backend providers for your website, hence seek reviews and then only get the best backend engine.
3.) Fresh And Clean Design With Color Scheming:
A creative, fresh and clean design of a website will make it look absolutely appalling. If the design is simple and attractive, then it will be easy for the customers to navigate through the website very easily.
Making the content of the website and the display very compact has a very large impact on the customers. Hence they don’t get befuddled by the humungous media and large texts. People often judge products by the brand name and the website they have. It is therefore very important to maintain a fresh and clean website for the customer base to grow.
Color schemes are vital for the web design more than customers can ever think of. It is very crucial for the company to select the color schemes for its website as per its branding, the kind of customers it attracts. You can pick your color scheme as per your company emblem also or you can go for vibrant colors like blue or hot pink or rebel red and the likes. A little bit of research is required for this very purpose. The better looking the website, the better are the prospects for the company.
4.) Use Of Mobile Sites And Compatibility With Browsers:
In the recent years, there is humungous increase use of mobile phones for online searching. Leading statistics show that more than half of the world’s population use mobile phones for online shopping purposes these days. The way in which this is increasing business owners should create a website which is accessible from almost every device out there be it a phone, tablet, desktop or laptop etc.
For companies with worldwide popularity and large turnovers, mobile-based websites are a perfect solution to this problem. This is because a phone and a large screen device do not have the same resolution hence the barrier.
With the technological advancement, a number of browsers have emerged on the forefront. For example, Safari, Firefox, Vivaldi and the likes. It is of utmost importance that one must make their website compatible with the various browsers. There must be no problems during the loading of the page on any browser whatsoever. Loading problems may lead to fewer customer views on your website. Therefore, make sure you hire good website developer for this very purpose.
5.) Functionality, Navigation, And Usability:
In terms of the functioning of a website, one should look at the way the site operates. Everyday checking of the site should be done to check whether there is any loading problem, crashing, coding errors etc.
If your website includes online transactions, then there must be adequate security like SSL encrypted transactions. Contact information must be displayed on the website for the customers to contact the company personnel as per his queries. Customer feedback options must be placed on the customer screen after every transaction. These are necessary functional features which can lead increase in customer satisfaction.
One must also keep checking whether there are any navigational problems. Try not to make the website design confusing and full of weird pop-up media. To make sure that your site does not have such issues, visit the website yourself as if you were purchasing or searching for some product. See the kind of searching problems customers might face and fix them immediately. Try to keep tabs on the website so that it is easier for the customers to click on them for the drop down menu
Keep the above-mentioned factors in mind before creating a website and turning your idea into reality. What all things do you keep in mind? Do let us know in the comments.
About the Author:
Tom Blake is a digital marketing guru at Media Shark digital agency in Gold Coast, and all round entrepreneur. Running his own businesses since the age of 20 he’s work has seen him travel the world living in various countries. Now heading up Media Shark in the sunny Gold Coast of Australia. He’s passion lies in helping people with online marketing and providing technical SEO and digital strategies with one goal ROI.